Going Too Far with Authenticity

Is it possible to be too authentic? In the last two blog posts and podcasts, we’ve talked about the importance of authenticity, the importance of being real. Authenticity has become another popular buzzword in today’s business world and even in society in general. The idea of being authentic in relationships, both business and personal, is …

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authenticity at work and in customer service

Authentic Communication: Being Real with Your Words

In my customer service workshops and speeches, I often talk about the importance of being authentic, of being real. Here’s a real-life story about Nick Sarillo, a Chicago-area pizza restauranteur who saved his business with a very humble and equally authentic email to his customers. http://www.chicagobusiness.com/article/20120315/BLOGS06/120319853/suburban-chicago-restaurateurs-unusual-plea-to-customers-pays-dividends Even if you’re not particularly interested in business, it’s a short read with a simple message about being authentic in our dealings with our fellow humans. It’s refreshing, especially considering that his bank and his PR team discouraged him from doing what, in his gut, he knew was the right thing to do.

being authentic in customer service
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