conversation

How to Avoid the Wrath of a Grammando: Why is Grammar Important?

There are grammar Nazis in our midst. I don’t think of myself as such, but there are a few spelling and grammar errors that make my skin crawl. There are others out there like me. When you’re providing customer service or technical support, when you’re applying for a job, doing business, or otherwise working with someone who shares my distaste for such grievous infractions as spelling your when you mean you’re, this simple guide may help keep your reputation intact. (Oh, that was a seriously long run-on sentence!) For many people, proper spelling and grammar is not an issue. For the people to whom it matters, it really matters. By simply being aware, it’s not hard to do it right.

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How to Be a Better Conversationalist: Are Your Conversations Cooperative?

When we’re talking with an end-user or a customer, we want to ensure our conversations are effective, that they make good use of our time and that of our customer or end-user. One way to ensure that conversations are effective is to ensure they are cooperative, a process of give-and-take. Paul Grice was a professor at the University of California at Berkeley and a philosopher of language who identified four maxims of conversation that describe the elements of successful conversation.

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